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When to buy a PC monitor for less: a month-by-month guide

Updated : · 5 min read

The best time to buy a PC monitor is usually Black Friday and Cyber Monday (27 and 30 November 2026), followed by the January sales and big online events such as Prime Day. Monitors, especially gaming models, also go on sale regularly outside those dates, and previous-generation models drop when new ones arrive. The safest method: shortlist two or three monitors and track their prices until one falls below your target.

Best month to buy a monitor: the calendar

This table sums up the usual monitor price patterns in France and much of Europe. Treat it as qualitative guidance: monitor prices move often, and a specific model can drop at any time.

MonthRatingWhy
JanuaryGoodWinter sales; brands unveil new monitors at CES, setting up clearance of older ones.
February – MarchAverageSales wind down, then a quiet spell; first new models arrive depending on the brand.
April – MayAverageNew models roll out, spring promotions such as French Days in some years.
June – JulyGoodPrime Day (23 to 26 June in 2026, dates vary by year), then summer sales.
August – SeptemberAverageBack to school: computing offers and French Days-style events.
OctoberAverageAutumn events in some years; record your shortlist's prices before November.
NovemberGoodBlack Friday and Cyber Monday: lots of monitor deals, to be checked one by one.
DecemberAverageStrong pre-Christmas demand; a few extended offers.

Replacing your whole setup? See also when to buy a laptop.

Black Friday and Cyber Monday: the big monitor event

Black Friday falls on Friday 27 November 2026 and Cyber Monday on Monday 30 November. Monitors are among the most heavily promoted computing categories, especially high-refresh gaming displays and large panels. It's often when recent models reach attractive prices.

But the period also draws fake deals: prices raised just before, discounts calculated on a recommended price nobody charges, "offers" that repeat the usual price. In France, since 28 May 2022, the reference price for a discount must in principle be the lowest price of the previous 30 days (article L112-1-1 of the Consumer Code). To prepare, see our Black Friday 2026 and Cyber Monday 2026 guides.

Sales, Prime Day, back to school: the other good windows

Winter sales 2027

The French winter sales run from 6 January to 2 February 2027, except in a few départements with their own dates. It's a good time for end-of-line and replaced models, often perfectly adequate for office work or gaming. Details in our winter sales 2027 guide.

Prime Day and online events

Monitors feature heavily in Amazon's events. In 2026, Prime Day ran from 23 to 26 June in France, and Amazon also holds an autumn event in some years. These events are worthwhile, provided you check the model's usual price over the previous weeks.

Back to school

In late August and September, retailers push computer equipment for students and remote work. Discounts are often less dramatic than in November, but useful on office monitors.

New models: when the older monitor becomes the deal

Manufacturers unveil many of their new products early in the year, notably at CES in Las Vegas (the 2027 show is scheduled for 6 to 9 January 2027), then release them over the following months. Previous models then get cleared.

On a monitor, the gap between two generations is often a slightly higher refresh rate, more brightness or new connectivity. If the older model already ticks your boxes, it's often the best value. Watch out for near-identical model numbers, though: the same monitor can exist under several suffixes (different stand, coating or ports), which makes price comparisons misleading. Always check the exact reference.

Which monitor to track? Settle your criteria before waiting

Tracking a price only makes sense if it's the right model. Start from your use:

  • Office and remote work: a comfortable IPS panel, a resolution matched to the size (Full HD at 24 inches and QHD at 27 inches are common choices), a height-adjustable stand, maybe a USB-C port that powers and displays a laptop.
  • Gaming: high refresh rate, response time, FreeSync or G-Sync support, and DisplayPort or HDMI 2.1 depending on your graphics card or console.
  • Photo and video: stated colour gamut coverage, factory calibration, 4K on larger screens.
  • OLED: superb contrast and responsiveness, but read the manufacturer's warranty terms on burn-in if you keep static elements on screen for long periods.

The energy label for monitors

Monitors fall under the EU energy label for electronic displays, which since 1 March 2021 has used an A to G scale and shows consumption in both SDR and HDR modes. For a screen that's on all day for remote work, consumption is worth a glance.

Warranty and dead pixels

Across the EU, the two-year legal guarantee of conformity applies to a new monitor bought from a business. Dead pixel policies, however, depend on the manufacturer and the retailer: read them before buying, and test the screen as soon as it arrives, within the 14-day withdrawal period for online purchases.

The real cost of tracking prices by hand

Monitor prices can change often, especially on popular models, and a good offer can last only a few hours. If you're torn between three monitors at two retailers, that's six pages to check every day. Purely hypothetical example: missing a brief €60 drop on a €400 monitor means paying 15% more for exactly the same product.

UniverTrack takes that chore away. Paste the link of each shortlisted monitor (Amazon, Cdiscount, and other retailer sites on a best-effort basis): prices are checked automatically, a dated history builds up (on Amazon, past history can also be shown), a "good time to buy" indicator tells you whether today's price is worth it, and you get an email when a model reaches your target price. Our tips to spot a fake discount round out the method.

Put it into practice: buy your monitor at the right price

  1. Paste the links of your two or three shortlisted monitors into UniverTrack.
  2. Set a target price for each, using the price history and the calendar above.
  3. Get the alert as soon as one drops below your target, then buy whichever falls first.

For a single monitor, the Découverte plan (€3.99/month, up to 10 products) is enough. If you're comparing several models and want to filter out fake Black Friday discounts, the Malin plan (up to 50 products, fake-discount detection) fits best; to group the same monitor sold by several retailers on one product page, choose Pro. Full details are on the pricing page, and every plan starts with a 14-day free trial, no commitment.

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Frequently asked questions

What is the cheapest month to buy a monitor?
No month is guaranteed, but November (Black Friday and Cyber Monday), January (winter sales) and events like Prime Day are usually the most favourable. Tracking your shortlisted models remains the most reliable approach.
Should I wait for Black Friday to buy a gaming monitor?
If your purchase can wait until late November, it's often a good time for gaming monitors. But a similar drop can happen earlier, and a price alert keeps you from missing it.
Is a previous-generation monitor a good choice?
Often yes, if it meets your size, resolution and refresh rate criteria. Generational differences are sometimes small, while the older model is being cleared.
Why does the same monitor have very different prices?
A model can exist under several references (stand, coating, ports) and be sold by third-party sellers at varying prices. Check the exact reference and the seller before comparing.
What if my new monitor has a dead pixel?
Check the manufacturer's and retailer's dead pixel policy, and test the screen as soon as it arrives. Online purchases in the EU generally come with a 14-day right of withdrawal.

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