The best time to buy: the price calendar

A product's price depends as much on when you buy as on the product itself. Some periods crush prices, others inflate them. Here's the calendar of the best times to buy at a fair price.

The year's big moments

• January–February (winter sales): clearance of last year's models, strong tech discounts.
• Late April / early May (French Days): good appliance and tech deals — see our French Days 2026 guide.
• June–July (summer sales): appliances are often at their yearly low in June.
• Late August / September (back to school): strong period for computers and laptops.
• October–November: large appliances before new models, then Black Friday.

The golden rule: buy at end of cycle

A product is cheapest just before its replacement arrives. New iPhones in September, new TVs in spring, new appliance models in autumn: previous generations then drop, often 90% identical.

Beware misleading "good moments"

A sale period guarantees nothing product by product. The only certainty is the price history: it tells you whether today's price is genuinely low for this product.

Never miss the right moment

Rather than watching the calendar, let UniverTrack monitor your products and alert you when the price truly hits its low. For a specific product, see for example when to buy appliances.