What is the best time to buy an iPhone?

September, when the new models launch: last year's iPhones officially drop and resellers slash prices. Black Friday is also a good window at resellers.

Do iPhone prices drop?

Apple almost never runs direct sales, but lowers older models' prices at each new launch, and resellers offer real discounts. History reveals these drops.

Should I buy last year's iPhone?

Often yes: it's very close to the new model for a much lower price, especially right after the new generation launches.

When to buy an iPhone at the best price

Updated : July 2026

Apple never officially cuts an iPhone's price. Yet there are moments when you pay noticeably less — at resellers and on previous models. Here's when to buy an iPhone.

September: the key moment

Apple launches its new iPhones every September. Then, last year's models drop (Apple lowers their official price) and resellers slash prices to clear stock. It's the best window for a recent iPhone at a reduced price.

Black Friday and holidays

Apple itself moves little, but resellers (carriers, big-box, marketplaces) offer real discounts on Black Friday and before Christmas, especially on the n-1 model.

The winning strategy

Buy the just-replaced model: nearly identical to the new one, much cheaper.
Compare resellers: the gap often exceeds the "sale".
Check the price history at resellers, since they move prices.

Don't miss the drop

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Frequently asked questions

What is the best time to buy an iPhone?: September, when the new models launch: last year's iPhones officially drop and resellers slash prices. Black Friday is also a good window at resellers.
Do iPhone prices drop?: Apple almost never runs direct sales, but lowers older models' prices at each new launch, and resellers offer real discounts. History reveals these drops.
Should I buy last year's iPhone?: Often yes: it's very close to the new model for a much lower price, especially right after the new generation launches.