When to buy a TV at the best price
Updated : July 2026
A TV's price can swing by hundreds of euros over a year for an identical model. Knowing when to buy a TV makes a real difference to the bill. Here are the best windows.
The 3 best periods
- January–February (winter sales): stores clear last year's models before the new lineup arrives. Excellent discounts.
- Spring (new models arrive): when the year's ranges launch, previous models — often 90% identical — drop sharply.
- Black Friday (late November): TVs are a flagship deal. See our Black Friday 2026 guide.
The rule that saves the most
Target last year's model just after the new ones launch. Generation-to-generation changes are often minor, but the price gap is major. A "old" TV a few months old is the best value on the market.
Beware fake deals
During sales, not everything is a deal: some "-40%" start from an inflated price. The only certainty is the target model's price history.
The simple method
Pick your model, then let UniverTrack watch its price across retailers and alert you when it hits its low. You buy at the right time without watching the calendar. See also the price calendar.
Never overpay again
UniverTrack tracks the real price of your products, spots fake discounts and alerts you at the right time to buy.
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Frequently asked questions
- What is the best time to buy a TV?
- Winter sales (January–February) and the spring arrival of new models often offer the best prices on previous models, with Black Friday at year-end.
- Should I wait for Black Friday for a TV?
- Not always. January clearance and spring sometimes beat Black Friday. Track your target model's history rather than one date.
- Is last year's TV a better buy?
- Yes, very often. Differences between generations are minor while the price gap is large: last year's model is frequently the best value.