Singles Day 2026 (11.11): date and deals
Updated : July 2026
Singles Day (or "11.11") is the biggest e-commerce event worldwide, born in China. In Europe it's growing and launches the sale season, two weeks before Black Friday. Here's the essentials.
The date
Singles Day 2026 is on November 11. More and more retailers (marketplaces, tech, fashion) run offers on that date.
What to know
It's a good chance to catch drops before the Black Friday rush. But since it just precedes Black Friday, some "offers" are mostly a warm-up, and the best prices may come two weeks later.
The method
- Compare to the usual price via the price history.
- Don't fall for false urgency: see spotting a fake discount.
- If the price isn't at its low, wait for Black Friday.
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Frequently asked questions
- When is Singles Day 2026?
- Singles Day 2026 is on November 11. It's the biggest e-commerce event worldwide, increasingly present in Europe.
- Is it better to buy on Singles Day or Black Friday?
- Singles Day (Nov 11) precedes Black Friday (Nov 27). The best prices sometimes come at Black Friday: compare to the history before deciding.
- Does Singles Day offer real deals?
- Some do, others are a preview of Black Friday. Price history remains the best way to decide.